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Mido was founded by George Schaeren in 1918 in Zurich, Switzerland Luck Fleur today the Mido headquarters is located in the Swiss Jura mountains (Le Locle) town. Mido's name derives from the Spanish "Yo mido", meaning "I measure".
Mido's watchmaking philosophy is timeless design and practical function of the combination rather than follow the trend. The real design is much more amenable than the momentary fashionable. Mido is designed to create a high-quality materials, precise movement and excellent waterproof performance can be a long time to have the watch.